Guthy-Renker, the world's largest direct response television company, celebrated four industry awards at the 19th Annual Electronic Retailing Association Awards Gala in Las Vegas. The event, which acknowledges the best in the electronic retailing industry, marks the 17th consecutive year that Guthy-Renker has been nominated at the award ceremony, culminating in 67 total awards since 1992.
Guthy-Renker was awarded the esteemed "Best Short Form of the Year" for Meaningful Beauty featuring Cindy Crawford and her exclusive skin care line. This marks the fourth year in a row that one of Guthy-Renker's brands has taken this award. No other company in the electronic retailing industry has come close to achieving this recognition year after year by the ERA Awards committee.
"It is a great honor to receive such top industry awards," says Greg Renker, Co-Founder and Co-Chairman of the Board of Directors, Guthy-Renker. "These awards are a testament to the quality and innovation of our products that we continuously strive to bring to our customers."
"These awards recognize the brilliance of our direct marketing directors and producers who put out high quality commercial work ever year," says Lenny Lieberman, board member, head of GR Studio, and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.
Guthy-Renker's beauty brand Meaningful Beauty with Cindy Crawford was also awarded top honors for "Best Short Form, Health & Beauty." In addition, Guthy-Renker won "Best Integrated DR Campaign" for Rob Nevins' Skinny Switch Secret, and "Best Long Form, Intellectual Property" for Ultimate Edge.
The full list of 2009 ERA Awards include:
For 20 years, Guthy-Renker has developed and created infomercials for some of the most profitable and well-known products of Direct Response Television, including a host of early successes such as Personal Power with Tony Robbins; Principal Secret, a skin care program with partner, Victoria Principal and Proactiv Solution acne treatment. Even more recent successes include Winsor Pilates featuring Daisy Fuentes, Sheer Cover with Leeza Gibbons; Meaningful Beauty hosted by Cindy Crawford, and Malibu Pilates, which won Best Fitness Short Form last year. Including this year, 67 ERA Awards have been awarded across Guthy-Renker's wide range of brands including, Personal Power, Principal Secret, Proactiv Solution, Winsor Pilates and Sheer Cover.