Guthy-Renker, LLC today announced the appointment of Ben Van de Bunt and Kevin Knee to Co-CEOs, as well as the formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.
Reflecting the company's dedication to key market segments and continued global growth, innovation and efficiency, Co-Presidents Ben Van de Bunt and Kevin Knee will assume the role of Co-CEOs to oversee day-to-day management of Guthy-Renker.
Ben Van de Bunt will oversee all facets of marketing for current and newly developed brands, including Proactiv, Meaningful Beauty by Cindy Crawford, In An Instant™ by Heidi Klum and Sheer Cover with Leeza Gibbons, among others.
Kevin Knee will oversee business operations, encompassing IT, finance, and international business units.
Guthy-Renker Studios is a new division formed to provide brand leadership from creative marketing strategy in show production through innovation in product development on all current and new brands.
Co-Founders Bill Guthy and Greg Renker will remain co-Chairmen of the Board of Directors and will assume new roles within the organization that leverage the individual, entrepreneurial strengths that built Guthy-Renker into a global, multibillion dollar company today.
"Our rapid international growth, exploration of cutting edge digital strategies, innovations in the highest quality product development and award-winning show production are all fueled by the entrepreneurial spirit that founded this company and each play a vital role in its continued success and industry leadership," said Greg Renker.
"We're harnessing our greatest strengths in new ways. As a company that now employs more than 3,000 people, we have the benefit of leveraging the entrepreneurialism of our co-founders while continuing to advance our growth as an enduring, global marketing company. Positioning ourselves to maintain nimbleness in a rapidly changing marketplace and meeting needs of our customers more quickly are goals we are committed to throughout each facet of our business," said Ben Van de Bunt.