Guthy-Renker announced today that multi-talented actress, songwriter and recording artist, Mandy Moore joins the growing community of famous faces who rely on Proactiv Solution, America's best-selling acne treatment to keep their skin clear. Proactiv will feature Moore in television spots and other marketing campaigns sharing her personal experience fighting acne. "Never having acne as a teenager, clear skin wasn't something I really thought about," said Moore. "However, when I started breaking out, literally overnight, I was caught off guard. I didn't want to go out, I would cancel or re-arrange plans, and I was extremely self-conscious. It was terribly restraining."
Moore turned to Proactiv after trying other products. "Nothing worked for me, and it started to really worry me that this was a condition that I'd have to walk around with forever," said Moore. "That's when I started using Proactiv, and the results were almost immediate. I'm so grateful to have my skin back. I like feeling like myself again, where I don't even have to think about my face or skin whatsoever, and I'm happy to share my story."
"We love telling Mandy's story. She is a real Proactiv customer, and that's what gives her story credibility," said Lenny Lieberman head of GR Studio, which oversees all production for Guthy-Renker. "What is especially interesting is that she took it upon herself to document her transformation. She started taking photos of her broken-out skin on day one, just before she started using Proactiv, and continued to take more photos as she progressed. So, it's as real as it gets. You can see literally in 'real time' the progression of Mandy's skin from broken out to clear, using Proactiv."
"All of Proactiv's endorsers - whether they are celebrities, like Mandy, or everyday people - are real customers who had a problem with acne and found their solution in Proactiv. We pride ourselves in the ability to reach the consumer with their inspiring, and down to earth, stories," said Greg Renker, co-Founder and co-Chairman of Guthy-Renker. "Proactiv is well known for using real customers in its ads, and has done so for more than 15 years."